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This Car Dealer Makes Less Profits From Females VS Males

I have a lot of cool data at my disposal from the car industry. The other day I was curious after someone made a comment that car dealers tend to take advantage of women. So I pulled up a random new and used car dealer in Central Florida and looked at the...

Fixing The Wrong Source In A Car Dealer’s DMS

AutoTrader I’m not affiliated with Autotrader, but I’ll use them as example.   So the dealer’s DMS report is showing only 5 deals from AutoTrader. We recorded 10 deals with 1 assist. This is a pretty big discrepancy. I used AutoTrader as an example because they are the strongest in this region....

Step One Audit: Location Based Paid Search Test

One of the biggest problems with Google & Bing Yahoo Paid Search is the location settings for your ads. If you’re spending thousands of dollars on Paid Search, you may find that a good percentage of clicks are coming from other states and countries. After auditing paid search accounts from many vendors,...

Instruction To Connect Facebook Accounts

When I client signs up for Facebook we will need to connect with their fan page. The admin of that page will get a notification just like this: After they click it, they will get this page: Have them click “respond to request” Then they will get this pop-up, and have them...

Honda Dealership Facebook Advertising Case Study – May 2016

After seeing some incredible results for Facebook Advertising at a Honda Dealer, I did some digging via ROI Detective Data, Google Analytics, Google Adwords and Facebook Ads. Technically Facebook is display advertising, but this dealer only does Google paid search. I was forced to do the case study vs paid search, which...
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