Campaign PrecisionDigital Solutions

Bill

Partner

William (“Bill”) Berenson is an international marketing, communications and management professional with a 25+ year track record in business building, managing operations and driving executive-level blue chip consumer and B2B client engagements for world leading agencies Young & Rubicam, Landor Associates, Interbrand and independent venture capital and marketing firms.

Today Bill is partner at digital marketing and analytics agency Campaign Precision based in Miami and sister IT service provider Paktolus based in Miami and Mumbai where he leads all matters relating to brand strategy and communications. Bill is also equity partner at PWRstation Holding SA, a solar products company headquartered in Lausanne, Switzerland with offices in the US.

Throughout his career, Bill has partnered with the leadership of large, publicly-traded organizations, SMEs as well as startups. His expertise in integrated marketing communications encompasses traditional and digital marketing, advertising, public relations, media relations, as well as corporate, product and service brand management in consumer packaged goods, hospitality, financial services, aviation, technology, logistics, law, renewable chemicals and energy.

Present and past C-level clients have included Colgate-Palmolive (New York), LG Group (Seoul, Korea), Intel Corporation (Santa Clara, California), The Four Seasons Hotels & Resorts (Toronto, Canada), Ferrettigroup USA (Fort Lauderdale, Florida), Barrick Gold (Toronto, Canada), Banco Bradesco (Sao Paulo, Brazil), Varig Airlines (Rio de Janeiro, Brazil), Petroleos de Venezuela (Caracas, Venezuela), The international Network of Boutique Law firms (San Francisco), and the United Nations High Commissioner for Refugees (Geneva, Switzerland).

Bill is a New Yorker who was raised and educated in Europe, primarily in Geneva, Switzerland. He has a Master’s degree in International Management from the Thunderbird School of Global Management and is Green Belt trained in Lean Six Sigma (L6S). He often speaks on advertising and brand management for CEO Coaching organization Vistage International, universities and marketing forums; and has taught Integrated Communications at the Haute école de gestion de Genève (HEG-Genève), Switzerland.

He lives between Miami, Florida and Geneva, Switzerland.

Moe

Partner

Moe Izadpanah is a meticulous, innovator, thought leader, and self-made technologist with more than 20 years of experience ranging from digital marketing and analytics to mobile applications and enterprise platforms. Although he has a proven track record in the development of technology, his true strengths reside in his leadership abilities, capacity to establish strong relationships, and positive attitude.

Today Moe is a co-founding partner of Campaign Precision, a rapidly emerging front office digital marketing and analytics company, and Paktolus, an established IT development and maintenance company, both located in Miami and Mumbai. These sister companies are among several that Moe has either founded or co-founded over the years, and it is precisely Moe’s sense of entrepreneurship, knowledge of technology and business acumen that makes him among the most recognized in his field.

Moe began his career as Director for Florida International University Online (FIU Online), where he created a virtual campus using highly innovative technology. Under his leadership he changed a minimal web-based program into a state-of-the-art online learning program with worldwide technical support capabilities that resulted in the fastest growing department at the University.

While at FIU Online, Moe co-founded higherL, an eLearning company. He is often heard saying, “what people understand, people like. And what people like… people buy.” In this case, it was FIU, as well as world-renown publishers Prentiss-Hall and McGraw Hill Learning that both liked - and bought higherL.

Later, as co-founder of Showroom Logic, Moe was one of the original pioneers of the automotive digital space who oversaw more than $500 million dollars of paid search and display advertising, which he and is partners eventually sold. He then co-founded ROI Detective, an advanced data analytics consultancy.

Graduating with honors, Moe received his bachelor's degree in Management Information System and a master’s degree in International Business Administration from Florida International University. In addition to his professional accomplishments, he has taught both in person and online as well as developed curriculum for management and information technology courses.

Michael

Partner

When it comes to advanced digital marketing and analytics,  Mike Annable wrote the book. Brilliant, entrepreneurial, and self-taught, he’s been trailblazing across the world wide web since the days of AOL.com. Mike was a founding partner of Showroom Logic, the digital marketing powerhouse established in 2005 to focus exclusively on the retail auto sector.  With its more than 1,500 nationwide retail customers and  $500 million dollars of paid search and display advertising under management,  Showroom Logic rapidly set the stage for digital auto dealership marketing as it exists today. A decade later Mike sold his shares for greener pastures.  Within a couple of years, he co-founded Campaign Precision with his former Showroom Logic partner, Moe Izadpanah. Today, Mike manages digital marketing and analytics at Campaign Precision, bringing his knowledge, experience and leadership to our clients across a range of sectors including automotive, luxury, law, insurance, advocacy and others.