Meet William Berenson and Moe Izadpanah of Campaign Precision Digital Solutions in Doral
In a recent interview by VoyageMIA, a publication of Voyage Group of Magazines in Los Angeles, Moe Izadpanah and William Berenson talk about how Campaign Precision, Miami’s eclectic new digital branding agency is rapidly becoming a veritable force of nature.
Today we’d like to introduce you to William Berenson and Moe Izadpanah.
Thanks for sharing your story with us William and Moe. So, let’s start at the beginning and we can move on from there.
Campaign Precision is an emerging company started by a few digital pioneers from the automotive marketing sector. Shortly thereafter, its founders teamed up with a global marketing and advertising executive who at the time was seeking a talented digital agency for one of his clients. Today, with its Miami-based digital front office and Mumbai-based IT backoffice, Campaign Precision manages clients in the automotive, insurance, legal, energy and luxury retail sectors.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
All things considered, we’ve been fortunate. Growing a new business is never easy, and finding team members with the same passion and excitement we have for helping others and learning every day is a challenge. But little by little, Campaign Precision is becoming a force of nature.
Campaign Precision Digital Solutions – what should we know? What do you guys do best? What sets you apart from the competition?
We are becoming known as Martech brand experts. In short, Campaign Precision works across a client’s enterprise, developing customer-facing brand marketing campaigns backed by advanced analytics; as well as back-office enterprise platforms, business process automation systems, mobile applications, integration and maintenance. Historically, such services were managed by individual companies. We effectively combine and integrate these services.
For example, each time a company makes an eCommerce sale, the sales transaction triggers a host of activities and data. We not only help to strategically position the company and develop its customer-facing website, we develop intelligent client solutions to ensure all transactions and data points from the sale are instantly collected, processed, analyzed and reported. In short, we use our knowledge, tools and processes to competitively position our clients for maximum market response….. integrating brand strategy, creativity, communications and digital technology to help them to grow their brands and businesses effectively and efficiently. It is unusual for a small firm like ours to offer clients such services.
What is “success” or “successful” for you?
Campaign Precision exists to serve its clients. Success is to make each client a market champion. When they win, we win. That’s success.