Client

Universal Matter

Industry

Advanced Materials

What do you name a company that’s leading the race for the commercialization of graphene?

Following a strategic brand positioning analysis and intensive creative name exploration, Campaign Precision secures Universal Matter®, a thought-provoking company brand name that separates this venture capital-backed advanced materials leader from countless competitors.

Our creative team subsequently brought the Universal Matter brand to life by creating a dynamic website designed to attract the best scientific talent and B2B partners. Today, Universal Matter leads in the race in the mass production of graphene – tomorrow’s super material.

While Universal Matter’s initial focus is on graphene, the name enables the company to broaden its research and development activities across a swath of alternative materials.

Universal Matter’s abstract visual identity is inspired from the company’s graphene “flash” process described in the scientific website that our team also developed.