Client

Universal Matter

Industry

Advanced Materials

What do you name a company that’s leading the race for the commercialization of graphene?

Following a strategic brand positioning analysis and intensive creative name exploration, Campaign Precision secures Universal Matter®, a thought-provoking company brand name that separates this venture capital-backed advanced materials leader from countless competitors

While Universal Matter’s initial focus is on graphene, the name enables the company to broaden its research and development activities across a swath of alternative materials.

Universal Matter’s abstract visual identity is inspired from the company’s graphene “flash” process described in the scientific website that our team also developed.