William (“Bill”) Berenson is an international marketing, communications and management professional with a 25+ year track record in business building, managing operations and driving executive-level blue chip consumer and B2B client engagements for world leading agencies Young & Rubicam, Landor Associates, Interbrand and independent venture capital and marketing firms.
Today Bill is partner at digital marketing and analytics agency Campaign Precision based in Miami and sister IT service provider Paktolus based in Miami and Mumbai where he leads all matters relating to brand strategy and communications. Bill is also equity partner at PWRstation Holding SA, a solar products company headquartered in Lausanne, Switzerland with offices in the US.
Throughout his career, Bill has partnered with the leadership of large, publicly-traded organizations, SMEs as well as startups. His expertise in integrated marketing communications encompasses traditional and digital marketing, advertising, public relations, media relations, as well as corporate, product and service brand management in consumer packaged goods, hospitality, financial services, aviation, technology, logistics, law, renewable chemicals and energy.
Present and past C-level clients have included Colgate-Palmolive (New York), LG Group (Seoul, Korea), Intel Corporation (Santa Clara, California), The Four Seasons Hotels & Resorts (Toronto, Canada), Ferrettigroup USA (Fort Lauderdale, Florida), Barrick Gold (Toronto, Canada), Banco Bradesco (Sao Paulo, Brazil), Varig Airlines (Rio de Janeiro, Brazil), Petroleos de Venezuela (Caracas, Venezuela), The international Network of Boutique Law firms (San Francisco), and the United Nations High Commissioner for Refugees (Geneva, Switzerland).
Bill is a New Yorker who was raised and educated in Europe, primarily in Geneva, Switzerland. He has a Master’s degree in International Management from the Thunderbird School of Global Management and is Green Belt trained in Lean Six Sigma (L6S). He often speaks on advertising and brand management for CEO Coaching organization Vistage International, universities and marketing forums; and has taught Integrated Communications at the Haute école de gestion de Genève (HEG-Genève), Switzerland.
He lives between Miami, Florida and Geneva, Switzerland.